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Families supported
Households that received direct support, such as essentials kits or crisis relief.
Impact
Community work in Hue, paid for by handicraft sales
Pure earns its community funding only by selling traditional Hue handicrafts. It does not ask for money, and it declines every offer of it.
After operating costs, half of net profit goes to community support and half is reinvested in product development. All funds are held in one bank account opened only for this purpose.
These totals are updated by the Pure team and checked before publishing. They are not calculated automatically, so they may trail the latest activity by a few weeks.
Households that received direct support, such as essentials kits or crisis relief.
Children reached through health, living condition and education support.
Workshops and classes that keep Hue's art and craft traditions in use.
Makers in Hue whose work is sold through Pure or who teach in its programs.
We publish a person's story only with their explicit consent, so the cases shown on the Campaigns pages are a small part of these totals.
Programs have no funding targets and no end dates. Each one shows the community funds it has received so far. Open a program to see its photos, documents and published cases.
One-off help outside a named program, such as relief for families after typhoons and floods.
Revenue, operating costs and every payment to community work are recorded against the single project account.
Monthly or quarterly recaps on the blog show what was earned and where the community share went.
A formal annual impact report is planned, bringing the year's figures and programs together.
Choose something made in Hue. Half of the net profit from it goes to the work on this page.