The programmes
Current campaigns
Campaigns run continuously and have no funding targets. Each receives a share of the community allocation, reported quarterly.
Community work
Half of the net profit from every Pure sale funds community programmes in Hue. This page sets out each programme: its purpose, its current status and the funds it has received. Figures are updated every quarter.
Một nửa lợi nhuận ròng từ mỗi sản phẩm được dành cho các chương trình cộng đồng tại Huế.
Preview · programme details, figures and photos are placeholders
The programmes
Campaigns run continuously and have no funding targets. Each receives a share of the community allocation, reported quarterly.
In pictures
A selection of photographs from each campaign. Select a photo to open its campaign.
Individual cases
A case records the support provided to one family or individual: who received it, what it covered and the total amount. A case may stand alone or form part of a campaign.
No cases have been published yet.
A case is published only after the people involved have given explicit consent. Cases without consent are never shown.
Each case is reviewed every quarter, and the total support received is updated in the transparency report.
No photographs of children appear on this site. Personal details are limited to what the family has agreed to share.
Pure's revenue comes from product sales only. After operating costs, 50% of net profit is allocated to community programmes in Hue; the other half is reinvested into the artisans and the catalog.